The Beer Community consist of beer enthusiasts that love sharing with the world the different crafts, initiatives and company they encounter in their daily life. The Beer Community is a platform that enables enthusiasts to discover each other and create a bond on social media.
The brief for this assignment was to create an engaging visual identity for the community as well as lay the foundation for its communication pillars: positivity and quality. These pillars are represented in all the visual and written content coming from the brand.
Credits:
Art: Ásbjörn Þorsteinsson
SoME Management: Auðun Kjartansson
Concept: Ásbjörn Þorsteinsson & Auðun Kjartansson
Webshop: Ásbjörn Þorsteinsson & Auðun Kjartansson